Independent SEO Research Lab

Independent SEO Research.Built to Be Used.

We test technical SEO and AI search, publish the evidence, then turn findings into free SEO tools, workflows, and playbooks.

Read the research See our method

An active search research workspace with crawl maps, SERP observations, experiment notes and a laptop. — Search. Test. Grow.Research made practical

Published SEO Research and Tools

A growing library of analysis, documented tests, reusable workflows, and free browser tools. Every count comes from published work.

47Published SEO Insights: Analysis of crawling, indexing, keyword research, content systems, and AI discovery.
Browse Insights
4Documented Lab Reports: Protocols, observations, findings, and stated limitations from search experiments.
Review the Lab
8Skills and Playbooks: 5 reusable skills and 3 sequenced playbooks for repeatable execution.
Explore Workflows
11Free SEO Tools: Browser-based checks for search signals, redirects, schema, images, and page quality.
Use the Tools

Independent SEO Research for Modern Search

GIndexa is an independent SEO research lab for developers and search practitioners. We study how pages are discovered, indexed, ranked, cited, and maintained across search engines and AI answer systems.

Why GIndexa exists

Insights47 SEO insights

Technical Search Analysis

Evidence-led analysis of crawling, indexing, keyword research, content systems, and AI discovery.

Lab4 lab reports

Transparent SEO Experiments

Documented SEO experiments with protocols, observations, and limitations.

Skills5 workflow skills

Reusable Workflows and Prompts

Reusable SEO workflows and prompts for practitioners or AI agents.

Tools11 free tools

Free Browser-Based Tools

Free SEO tools for canonicals, redirects, sitemaps, structured data, images, and page quality.

Playbooks3 playbooks

Practical Execution Playbooks

Sequenced plans for site audits, launches, content programs, and search visibility.

A visual overview of a structured search data experiment.

Our Research Method

How We Run SEO Experiments

Each SEO experiment starts with a visible hypothesis and ends with evidence, limitations, and a reusable method.

Search
Start with observable behavior.
Map demand, SERP features, crawling and source selection before deciding what should change.
Test
Declare the conditions.
Record the hypothesis, sample, test period, observations and limitations alongside the result.
Grow
Make the finding reusable.
Convert reliable evidence into checks, instructions, tools and sequenced execution.

Research methodologyHow we form, run and report a test.Editorial policyHow claims, sources and updates are handled.About the labThe purpose and principles behind the work.

Explore SEO by Topic

Follow one search problem across analysis, evidence, workflows, tools, and execution.

30 connected resources

Technical SEO

Architecture, crawling, rendering, indexation and implementation.

14: Insights
3: Lab
2: Skills
9: Tools
2: Playbooks

Open topic hub

Latest SEO Insights Across Key Topics

Recent analysis across technical SEO, keyword research, AI search, and ranking systems.

SEOOct 16, 2026

SEO Before or After Web Design? Start Together

Start SEO while you plan the website, not after launch. Learn what belongs before design, during development, at launch, and after release day.

AEOOct 8, 2026

AEO and GEO Content Examples: 7 Formats AI Search Can Reuse

See seven annotated AEO and GEO content examples, including direct answers, comparisons, processes, expert evidence, data summaries, and a reusable template.

AI SearchOct 8, 2026

How AI Overviews Are Changing SEO (and What Still Works)

AI Overviews can reduce clicks for some queries, but the effect varies. See the evidence, exposed content types, durable SEO work, and a 90-day response plan.

Content SEOOct 8, 2026

SEO Content Strategy: A Practical Step-by-Step Framework

Build an SEO content strategy that turns search demand into page decisions, briefs, internal links, updates, and measurable business outcomes.

Browse all insights

SEO Experiments You Can Inspect

Each lab report publishes the protocol, observations, and limitations so you can judge the finding yourself.

Case StudiesComplete

How Much Traffic Does a Redirect Cost? A Real-World Case Study

The old root host declined toward zero in both clicks and crawl demand while the canonical www host stayed stable and absorbed the crawl budget, indicating that traffic transferred rather than disappearing.

Review the experiment

AI Search TestsIn progress

Can AI Search Cite a New Website?

Early signals point to retrieval and mentions arriving before a direct citation, and to passage clarity mattering more than domain age. No final conclusion has been published.

Indexing TestsComplete