Lab

Original experiments with visible hypotheses, methods, observations and limitations.

Evidence before certainty

Every experiment separates what we observed from what the result can prove.

Index cards, translucent grid film and research materials arranged for a search study.

Current experiments

AI Search TestsIn progress

Can AI Search Cite a New Website?

Early signals point to retrieval and mentions arriving before a direct citation, and to passage clarity mattering more than domain age. No final conclusion has been published.

SEO ExperimentsComplete

Trailing Slash Canonical Test

The cleanest consolidation appeared when redirects, canonicals, sitemaps and internal links agreed.

Site search

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